How to change consumer and industry behavior
in pursuit of sustainable fashion?
The end goal of any company should be to create products that support a delightfully diverse, safe, healthy and just world, with clean energy, soil, water and air – equitably, economically, ecologically, and elegantly enjoyed, right?
But the current take-make-waste cycle of fashion has several negative effects: it contributes to water pollution and climate change, consigns large volumes of waste and poses risks to worker health and safety.
We are commited to benchmarking our products for safety to humans and the environment, for the sustainability of manufacturing processes, and for recycling.
Greendyes is developing a strategy to optimize its final products and its whole process to generate positive impacts, following the Cradle to Cradle principles.
1.- All the raw materials we use are natural.
2.- All the raw materials we use come from sustainable resources.
3.- All the raw materials we use come from environmental and socially certified producers.
In this way we ensure the absolute traceability of the raw materials we use.
All our dyes are natural, the raw materials are identified and characterized, and they do not contain any toxic element.
Our natural dyes are easily integrated into the natural environment contributing to their “metabolism” and, therefore, they are bio-assimilated after use.
This means that if, for example, apply our dyes to an organic cotton t-shirt, after use it will become a fertilizer for the environment.
In general the apparel industry has serious negative effects on watershed health. The dyeing process in particular consumes a great deal of water and creates effluents that can contaminate local water sources.
Water is a precious resource for all living beings;
And it will be much more in the future.
We do not use any of the usual mordants (they are toxic), even more, all the raw materials are natural, they contain no toxic substance or mixture… therefore, all the effluent water of our dye process is only loaded with plant substances and minerals.
With a simple sand filter the water becomes clean again and can be reused;
still more, the sand loaded with vegetable and mineral nutrients is a perfect fertilizer.
With all those companies in the textile sector with which we collaborate, we demand maximum respect for water, the implementation of filters and the signing of codes of environmental and social behavior. With the right design, all effluents can be sufficiently clean to reuse them over and over again.
All materials used in making any type of product have economic, environmental and social cost&value.
Each time a material is incinerated or consigned to landfill, its inherent value is lost.
Material Reutilisation in the Cradle to Cradle (C2C) Certified Products is about converting linear systems into circular systems, so that the value of good materials is maintained or even increased.
Because our natural dyes do not contain any toxic element but, on the contrary, they are easily assimilated in nature, the clothes dyed with our processes can easily be converted into a nutrient.
“Eliminate the concept of waste”, helping to create products that are made entirely from rapidly renewable materials or recycled materials, where 100% of the product can be safely returned to nature or eventually recycled into new products.
Social Fairness in the textile industry is a complex topic.
It is very difficult to achieve a change, but the ambition remains.
To reach a positive impact on communities and ecosystems it is necessary to encourage working teams with suppliers and customers too, to make relevant adjustments and thereby continuously improve working conditions and business practices.
Please, if you want to know more about our social implications, visit the section
“Social project” on this website.
CLEAN AND RENEWABLE ENERGY
Energy is a critical factor in textile production.
We use 100% renewable energy in the manufacture of our dyes and pigments.
We work for the optimization of the energy efficiency of our dyeing process. Our dyeing process is very short (1 hour) and it is done in cold, so we help our customers reduce the total amount of energy needed. This is good not only for the environment, but also for them.
Part of this strategy is to increase the share of energies coming from renewable sources, as well as to diminish its Greenhouse Gases emissions (GHG).
On one hand, we already purchases electricity from a utility selling only renewable energy; in the same way, we requests our clients (dye houses and retailers) to commit to purchase renewable energy to power dyeing processes when Greendyes are used.
We do not use fuels onsite, and are committed to minimize its need also in the future.